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Marketing Automation Specialist


Job description

Greenpeace Aotearoa is looking for a confident Marketing  Automation Specialist to join our team. You’ll help deliver inspiring experiences of Greenpeace to our supporters for our campaigns to truly engage them. The primary focus of this role is to deliver supporter journeys in our marketing automation tool, Salesforce Marketing Cloud, so marketing automation experience is a must. 

You’ll work in a fun, dynamic digital marketing team of four, based in our Auckland office. You’ll take the lead on the development of our digital supporter journeys; making both creative and technical decisions based on data and your own experience. In this role you’ll work across the organisation, with our campaigners, comms team and our developers, towards bringing the new digital experiences to life for our supporters and bringing them closer to our vital work, done for Planet Earth.

You will be responsible for the whole lifecycle of our supporter journeys; from the structure, to the content, to the testing, in order to increase digital activism and donations.

You  will also play a key role in our CRO and UX optimisation roadmap, with the aim of providing our supporters with exceptional and personalised experiences with Greenpeace Aotearoa.

Key Tasks

  • Work with key stakeholders across the organisation to ensure the delivery of timely, engaging and effective multi-platform supporter journeys within Salesforce Marketing Cloud. 

  • Build and manage complex automated journeys in Salesforce Marketing Cloud for digital activism, donations and supporter engagement, working closely with fundraising and communications managers. 

  • Work on optimisation and UX improvements (landing pages, A/B testing, calls to action, targeting, conversion optimisation, etc). 

  • Contribute to the digital marketing testing roadmap & the digital strategy. 

  • Analyse data to drive insights on optimisation and inform subsequent work as it relates to the strategy. 

This is a full time role (37.5 hours per week) based in Tāmaki Makaurau

Full Job description and application form available on our website

Job requirements

What we can offer you:

Our salaries are competitive within the not for profit sector. The range for this role is $75,000 - $80,000 with room to move for the right candidate.

Greenpeace is an equal opportunity employer with a longstanding commitment of providing a work environment that respects the dignity and worth of each individual. We recognize and value the benefits and strengths that diversity brings to our employees and the whole organization and we thrive in an environment that encourages respect and trust. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, citizenship, colour, disability, ethnicity, family or marital status, gender identity or expression, national origin, political affiliation, race, religion, sex, sexual orientation, veteran status, or any other legally protected characteristic and would like to invite you especially to apply!

What’s next:

If this excites you then go for it! Apply with your CV and Cover Letter explaining why you are the most suitable person for the role.

Once we have reviewed all applications, we will be in touch via phone or email. Our usual recruitment process consists of a first interview, a consecutive work task, a second interview, reference and police checks.

Please note there is no formal closing date for this role, if you are interested we would encourage you to apply as soon as possible.


CRM, Salesforce, Supporter Journey, UX, digital marketing